What information to prepare for an AI chatbot

 An AI chatbot can only give good answers if it understands your business.

This guide helps you prepare the right information before enabling AI Mode, so your chatbot works well from the start.

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The most important thing to understand

AI does not know your business automatically.

If you don’t give it clear information, it will guess — and guessing leads to poor answers.

Spending time preparing this information will save you hours later.

1. What does your business do?

Write a short and clear description of your business.

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Good examples:

• We build websites and e-shops for small businesses.
• We sell handmade jewelry online.
• We offer bookkeeping services for freelancers.

Avoid long marketing texts. Simple and factual works best.

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2. What products or services do you offer?

List your main products or services.

You don’t need every detail, just the essentials.

Example:

• Website creation
• E-commerce setup
• Website maintenance

This helps the AI give accurate, relevant answers.

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3. Who are your customers?

Describe who the chatbot is talking to.

Examples:

• Small business owners
• Online shop customers
• People visiting our website for the first time

This affects how the AI explains things and what tone it uses.

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4. What questions should the AI answer?

Think about real questions customers ask.

Examples:

• How much does it cost?
• How does it work?
• How long does delivery take?
• How can I contact you?

You can start with just a few questions.

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5. What should the AI NOT answer?

This step is often skipped — but it’s important.

Examples:

• Legal advice
• Medical advice
• Internal or confidential information

Clear limits make the AI safer and more reliable.

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6. What tone should the AI use?

Decide how the chatbot should sound.

Examples:

• Friendly and casual
• Professional and calm
• Short answers or detailed explanations

Consistency builds trust.

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Recommended setup for beginners

• Clear business description
• Short list of services
• Simple customer description
• No advanced rules at first

You can always improve the AI later.

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Common mistakes to avoid

• Leaving the AI context empty
• Copy-pasting long marketing texts
• Expecting AI to “just know” things

Good AI answers start with good input.